SERVICE PROVIDED: CUSTOM PRODUCT DEVELOPMENT
The nexus between talented actors and actresses and hundreds of audiovisual projects!
Virgo Talent is an online recruiting web app that connects casting directors with actors and actresses looking to apply to TV series, commercials, and movie shooting projects.
The platform offers a pay-per-booking service for different audiovisual production projects in the Los Angeles area.
Virgo Talent was looking to improve its product’s performance, fix critical bugs and usability issues, and improve the app’s user experience.
We conducted a Product Discovery to gain a deep understanding of their business, the users, and the product. The process also allowed us to define a new app from scratch, prioritize the most important functionalities, and design a whole new UX/UI.
STAGES OF THE PROCES
INITIAL ASSESSMENT & PRODUCT CONCEPTION
To align ourselves with Virgo Talent’s goals and expectations and efficiently carry out the project, we conducted a thorough initial assessment.
We wanted to determine what was the most viable approach to design and develop the platform from scratch, so we set out to validate the market segment, its characteristics, and the potential value the different options would bring.
Research and performance analysis drove us to conclude that designing a new product from scratch would be the only way to effectively solve the business needs and ensure good user experience.
Furthermore, to support the platform’s incremental improvement, we defined a product scope prioritizing the most important features for the MVP and leaving the non-urgent functions for future versions.
UNDERSTANDING THE USERS
We identified three target users for the product. The first two are the current users of the platform, and the client’s goal is that the third one becomes an active user in future versions.
Following the Design Sprint methodology, we defined the core experience for the new product. Using lo-fi wireframes, we determine the information structure, the functional components, and the visual architecture of the app.
The goal of the new design was to allow Virgo Talent staff to easily book actors for shooting projects and provide information to the Casting Directors quickly and smoothly.
Based on the characteristics of the market segment, we defined the graphic elements of the product, and then turned the wireframes into real screens, allowing the client to have a clear view of the new app’s look and feel.
DEFINING THE TECHNOLOGIES
To ensure that Virgo Talent’s new product achieves the best results in performance and usability, we conducted an in-depth analysis of different technologies to find the best fit.
We carried out two studies to evaluate different technological proposals and to find online platforms with similar requirements. We presented the projections and work-estimates to the client and provided recommendations about the MVP’s architecture and integrations.
To ensure a cost-efficient process and stay within the client’s budget, we set out to reuse modules that enable us to perform tasks quickly and economically.
To ensure the project reaches both the product and business’ goals, we suggested putting together a team integrated by a full-time back-end and front-end developer, supported by a part-time team of a QA, a UI designer, a Technical Leader, and a Project Manager.
PLANNING FUTURE PRODUCT VERSIONS
The next step was to create a detailed product roadmap outlining the app’s incremental versions and the features to be incorporated on each iteration.
Together with Virgo Talent’s team, we identified several new functionalities that the platform currently doesn’t have but could facilitate user actions in the future and provide a more comprehensive and pleasant product experience.
“They have a focus on details that I've never experienced. They learned every aspect of my business for the best possible outcome. Their punctuality and professionalism were amazing. They're the best.”
Founder @ Virgo Talent
The goal of the Product Discovery was to validate the business and users’ need for a new platform while also defining the best way to build a viable product within the customer’s budget.
To achieve this goal, we carried out a thorough prioritization exercise to determine the minimum viable version of the product that allowed the client to operate their business, satisfy the end-users needs, and provide a positive experience.