Connecting Talents

The platform offers a pay-per-booking service for different audiovisual production projects in the Los Angeles area.

To align ourselves with Virgo Talent’s goals and expectations and efficiently carry out the project, we conducted a thorough initial assessment.

We wanted to determine what was the most viable approach to design and develop the platform from scratch, so we set out to validate the market segment, its characteristics, and the potential value the different options would bring.

Research and performance analysis drove us to conclude that designing a new product from scratch would be the only way to effectively solve the business needs and ensure good user experience.

Furthermore, to support the platform’s incremental improvement, we defined a product scope prioritizing the most important features for the MVP and leaving the non-urgent functions for future versions.

We identified three target users for the product. The first two are the current users of the platform, and the client’s goal is that the third one becomes an active user in future versions.

Following the Design Sprint methodology, we defined the core experience for the new product. Using lo-fi wireframes, we determine the information structure, the functional components, and the visual architecture of the app.

The goal of the new design was to allow Virgo Talent staff to easily book actors for shooting projects and provide information to the Casting Directors quickly and smoothly.

Based on the characteristics of the market segment, we defined the graphic elements of the product, and then turned the wireframes into real screens, allowing the client to have a clear view of the new app’s look and feel.

To ensure that Virgo Talent’s new product achieves the best results in performance and usability, we conducted an in-depth analysis of different technologies to find the best fit.

We carried out two studies to evaluate different technological proposals and to find online platforms with similar requirements. We presented the projections and work-estimates to the client and provided recommendations about the MVP’s architecture and integrations.

To ensure a cost-efficient process and stay within the client’s budget, we set out to reuse modules that enable us to perform tasks quickly and economically.

To ensure the project reaches both the product and business’ goals, we suggested putting together a team integrated by a full-time back-end and front-end developer, supported by a part-time team of a QA, a UI designer, a Technical Leader, and a Project Manager.

The next step was to create a detailed product roadmap outlining the app’s incremental versions and the features to be incorporated on each iteration.

Together with Virgo Talent’s team, we identified several new functionalities that the platform currently doesn’t have but could facilitate user actions in the future and provide a more comprehensive and pleasant product experience.